Winning Hearts, Minds & Loyalty Amazon prime is more than you think. Amazon is using Prime as a dock, a steadfast wooden dock that extends far out to sea. The dock is wood because nothing lasts forever an especially clear truth when it comes to online ecommerce retailing and marketing. The vast blue ocean now
Ecommerce: 30 Must Master Tatics Thanks to the social / mobile web ecommerce is changing fast. The old ways are gone tactically if not gone in reality. If your strategy is to grab copy from manufacturers, disregard social media, don’t regularly communicate with your customer segments (via social or email) and your site isn’t responsive
Brand Attack My friend Mark Traphagen, who many know from his G+ leadership, wrote a much better introduction to the 5 Ninja Attacking Brands on his G+: Even though we seem to live in an age of endless messaging opportunities, branding is actually harder than ever. In this must-read post by proven brand-marketing genius +Martin
Are You EPIC? 6 Epic Personal Branding Tips YOU are a brand. Congratulations. Move two steps forward. You are now standing ahead of some, but your row is crowded. Others realize SELF = BRAND too. This post shares 6 “could tell you, but would have to kill you” EPIC Personal Branding Secrets. At least one
Own The Conversation, Own The Traffic BANG! Something is changing even as I write this. Today Scoop.it lite the M80 hidden in the teacher’s lounge. The “big bomb” is Scoop.it became the first “commons” to use Google Authorship. True to Scoop.it’s “HUB” mission they also made it easy to curate content to brand pages. Why
Welcome & MeBy strange web alchemy you found Scenttrail Marketing,, personal blog of Martin "Marty" Smith. I'm a cancer survivor, former Ecommerce Director, blogger and social media marketing consultant, developer and passionate advocate.
I look for collaboration, friends and supporters. I repay those values in at least equal measure and never take half as much for granted as before I heard "cancer" and my name in the same sentence.
I agree with Covey's famous quote. We are not humans embarked upon a spiritual journey but spiritual people engaged in a human journey. Hope we have a chance to journey together. Thanks, Marty